In the last decades the personal computer has become an essential in almost every house. We have come to depend on it in many aspects of our life from communicating with friends and relatives to perform better in our job or school. It has become part of our lives so much that many of us don't even imagine how our lives would be without it.
The Internet has also become an integral part of our everyday life. Books, encyclopedias and in some cases even newspapers have been gradually replaced by the Internet. They call it 'the information highway' and we rely on it to find the answer to our questions, to find interesting information, to share our knowledge and in turn benefit from someone else's knowledge, to meet new people (many times far away). The Internet has made the world a smaller place because now it's easier to talk to people from one end of the earth to the other.
The world is changing. Things are not the same as they were 10 or even 5 years ago. This is something you have to notice and take advantage of in you business just as you do in your day to day life.
Big companies have the benefit of big budgets and they plan their marketing strategies based on that. They build massive campaigns to take their message to as many people as they can. They buy TV spots in prime time, buy half a page or full page newspaper ads, stuff radio airwaves with their commercials, rent billboards just to advertise one of their products. You, on the other hand, do not have that luxury because you don't have the money it requires. But you aren't completely helpless, in fact you have a great advantage:
0 comments:
Post a Comment